If you’re having an issue with clients not seeing the value of having a professional photographer, the issue may not be with the client but with us (the photographer) not educating our clients on the value of professional photography.
And let me be the first to admit that I am guilty of doing this not on a couple of occasions, but for several years as Jamie talks about it.
But, when I got this email a few days ago and read the first two paragraphs, it was very clear that I must to do a better job educating my clients on the value of having a professional photographer.
“I Can’t Afford Professional Photography
In the very first paragraph of the email, the writer makes a valuable point of why “I can’t afford professional photography” is most likely a lie to through you off when you’re talking with a potential client that has the latest $1,100 iPhone or iPad on the market.
Therefore, the problem isn’t that they can’t afford it, the issue is that your potential client can’t see are refuses to see the value of paying the price you’re asking.
Once again, I’m not giving my client a reason to be excited about having me as their professional photographer.
But here’s the explanation in six simple words:
It’s because they really want it
That’s it! Nothing More…Nothing Less… Here’s what Jamie says in her book.
Purchasing decisions are almost always emotional. If can you truly get someone to truly
want what you offer, they are going to find a way to afford it.
This is ABSOLUTELY TRUE!
And if you’re honest with yourself, you probably justified purchasing something today, yesterday, last week are a few weeks ago that you didn’t need.
Think about it for a minute.
How many times have you went in the grocery store, retail store is are Home Depot without a list and came out with more than what you intended to purchase.
Your potential client(s) is the same way when it comes to having their pictures taken by a professional.
What are You Offering that is Worth Paying for?
Another very important tip that caught my attention, which is valuable to any type of business.
If you can’t see and define the value of your photography business, neither will your clients.
Today’s clients are not going to do business with you unless we give them a reason too.
Cameras have advanced very well, and the average person can learn how to take better pictures with their smart photo camera.
Now, the print quality won’t be A++, but that’s far from being a D-.
On the other hand, if you’re looking to print enlarged wall decor, canvas designs, albums, books and fine art, the newest iPhone won’t get the job done.
But that’s another blog post for later.
What’s My Job as a Professional Photographer?
Your job as a professional photographer is to get them excited about professional photography and why they really need and a professional to capture those unforgettable moments they don’t want to forget.
Now, I’m not going to go into details on adjustments we all should probably make or how you can do it, and when you should do it.
I’ll do better. I’ll give you the link so you can download the free book that Jamie has online so you can read it for yourself.
Be careful, if you’re honest with yourself, Jamie makes some very good points when it comes to educating clients about professional photography that will fine you guilty as charged.
’til the next episode, don’t forget to download the book, but don’t say I didn’t warn you.