If you’re having an issue with clients not seeing the value of having a professional photographer, then the issue may be within us not educating our clients on the value of professional photography.
And let me be the first to admit that I am guilty of doing just what Jamie talks about.
But, when I got this email a few days ago and read the first two paragraphs, it was very clear that I needed to do a better job educating my clients.
“I Can’t Afford Professional Photography
In the very first paragraph of the email, the writer makes a valuable point of why “I can’t afford professional photography” is probably a lie when you’re talking with a potential client that has the latest iPhone or iPad on the market.
The problem isn’t that they can’t afford it, the issue in that your potential client doesn’t see the value of paying the price you’re asking.
Once again, I’m not giving my client a reason to be excited about having me as their professional photographer. But here’s the explanation in six simple words:
It’s because they really want it
That’s it! Nothing More…Nothing Less… Here’s what Jamie says in her book.
Purchasing decisions are almost always emotional. If can you truly get someone to truly
want what you offer, they are going to find a way to afford it.
This is ABSOLUTELY TRUE! And if you’re honest with yourself, you probably justified purchasing something you didn’t need within the past 72 hours.
What are You Offering that is Worth Paying for?
One last point that Jamie mentioned, which I believe is very important in any type of business; “If you can’t see and define the value of your photography business, neither will your clients.”
Today’s clients are not going to do business with you unless we give them a reason too.
Cameras have advanced very well, and the average person can now take a very good picture with their camera phone.
Now, the print quality may not be A++, but it’s far from being a D-.
On the other hand, when you looking a printing larger wall decor, that’s another blog post for later.
What’s My Job as a Professional Photographer?
Your job as a professional photographer is to get them excited about professional photography and why they really need and a professional to capture those unforgettable moments they don’t want to forget.
Now, I’m not going to go into details on adjustments we all should probably make or how you can do it, and when you should do it.
I’ll do better. I’ll give you the link so you can download the free book that Jamie has online so you can read it for yourself.
Be careful, if you’re honest with yourself, Jamie makes some very good points when it comes to educating clients about professional photography that will fine you guilty as charged.
’til the next episode, don’t forget to download the book, but don’t say I didn’t warn you.