The Success Of Your Business Has Nothing To Do With The Quality Of Your Images
I stopped in the middle of the introduction of an e-book by Jamie Swanson I downloaded March 16, 2014, that I’ve just started reading this morning January 12, 2015. And the first words I read in uppercase bright bold yellow lettering were the first words I gave to you above. Read Um Again!
When I read those words, I stopped reading and begin writing this blog post, because that made Mistake #6 for me. And since that was Mistake #6, I needed to share what I was about to read. So as I read, I will be creating this blog post.
Jamie said the hardest part about getting your photography business started is attracting your ideal client (or any clients at all). “I’ve got that problem.” But here are the 5 Mistakes Jamie mentions
5 Mistakes I’ve made that actually drive clients away.
- Your Clients Are Clueless
- Your Clients Are Confused & Overwhelmed
- Your Customer Service Is Horrible
- You Are Trying To Be Everything To Everybody
- You Aren’t Giving Your Clients What They Want
Jamie starts off telling a story of a wedding gig she lost because another photographer was offering the same package for $400 less, and Jamie refused to negotiate her price. Then she asked the following questions: Are you telling clients why they should go with you and not someone else?. The clients you want will pay the extra for premium quality/service “if” they know what they’re getting.
Benefits vs Features – Educate Your Client
Educate your clients on the benefits of having pictures taken by a professional that prints with a professional lab. If the client only has price to compare photographers, then you’ll loose every time. But when you educate the client, and the memories are important to the client, they will see the value in going with you as a professional photographer.
Keep Everything Short & Simple
Collect all the information you need at once. Schedule multiple meetings in place of contacting the client to schedule follow-up meetings. Take care of as much detail in one meeting to help avoid back & forth conversation. Clients are usually on a tight schedule.
Is Your Website Hard To Navigate?
Make sure essential information is easy to find. For example: have someone navigate your website, but tell them what to find. Stand behind them and watch, but “do not” tell them how-to find the information. If they have a hard time finding the info, you just lost a client.
A Confused Client Will Not Buy
Keep your pricing and packaging SIMPLE! Let me just tell you what Jamie said.
When a client is faced with too many choices, people get overwhelmed and shut down. They simply can’t decide, so they don’t get anything at all. Read more from Jamie’s free e-book.
Is Your Customer Service On Point?
I’m going to make this one short. You can get the Free e-book here. Make sure you do what you said you were going to do…when you said you would do it…and how you said you would get it done… Moving On!
The Generalist vs the Specialist
This will be the last topic I’m going to share. You can download the FREE e-book 5 Common Mistakes That Lose You Business, and checkout the rest for yourself.
But this is probably my biggest problem. I have multiple skills, so I try to use “ALL” of my skills. But since reading this e-book, I’ve broken down my categories to 3, which is probably still to many. But it’s better than 7, so it’ll have to do for now.
But I’ve narrowed my choices down to “weddings, family, and graduation” photography. I choose wedding, family, and graduation because I’ve photographed twice, if not 3x or 4x, as many weddings when I combine family & graduation photography sessions together. But I noticed that when I shoot a wedding, family pictures get mixed in. And when I shoot a graduation, family pictures get missed in. So check back in a day or two, my website will be broken down to wedding, family, and graduation photography “ONLY!”